SaaS & Explainer Videos

Scripts, formats and best practice for SaaS explainer videos, product demos and app promos.

Product demo video script: a structure that works

A simple five-part structure for a product demo video script, with timing and what to say in each part.

3 min read

SaaS & Explainer Videos

SaaS explainer video script template (copy and adapt)

A fill-in-the-blanks script template for a SaaS explainer video, with a worked example and tips for the voice-over.

3 min read

SaaS & Explainer Videos

Explainer video vs product demo video: which do you need?

The difference between an explainer video and a product demo video, and how to pick the right one for your goal.

2 min read

SaaS & Explainer Videos

How long should an explainer video be?

How to choose the right length for an explainer video, based on goal, placement and the complexity of your idea.

3 min read

SaaS & Explainer Videos

Putting a video on a SaaS landing page: best practices

How to use a video on your SaaS landing page without slowing it down or distracting from the sign-up button.

2 min read

SaaS & Explainer Videos

How to make an app explainer video, step by step

A practical walkthrough for making an app explainer video: goal, script, screens, animation, sound and delivery.

2 min read

SaaS & Explainer Videos

UI animation for app promo videos: what good looks like

What separates polished UI animation in app promo videos from the amateur kind, with practical tips for founders and designers.

2 min read

SaaS & Explainer Videos

B2B SaaS video marketing: which video for which funnel stage

Which videos a B2B SaaS company needs at awareness, consideration and decision stage, and how long each should be.

2 min read

SaaS & Explainer Videos

Product launch video checklist for a SaaS team

A practical checklist for planning, producing and publishing a SaaS product launch video, with timing for each step.

2 min read

SaaS & Explainer Videos

How to make a feature announcement video that people actually watch

A short structure for feature announcement and release videos, with length, script and screen tips.

2 min read

SaaS & Explainer Videos

SaaS onboarding videos: what to make and what to skip

Which onboarding videos help new SaaS users get to value faster, and how to keep them short and easy to update.

2 min read

SaaS & Explainer Videos

Explainer videos for fintech products: clarity, trust and compliance

How to plan an explainer video for a fintech or finance app, covering clear language, trust signals and what to check with compliance.

2 min read

SaaS & Explainer Videos

Explainer videos for AI startups: how to explain what is hard to see

How an AI startup can make an explainer video that shows a result, not a model: structure, visuals and honest claims.

2 min read

SaaS & Explainer Videos

How to produce a B2B customer case study video

A step-by-step approach to a B2B case study video, with the questions to ask, the structure to use and how to get approval.

2 min read

SaaS & Explainer Videos

Product Hunt launch video: what to make and how to edit it

How to plan a video for a Product Hunt launch: length, structure, thumbnail, captions and cut-downs for social.

2 min read

SaaS & Explainer Videos

Pricing page video for SaaS: explain plans without confusing people

How to make a short video for a SaaS pricing page that explains plans, limits and upgrade paths clearly.

2 min read

SaaS & Explainer Videos

Investor pitch video for startups: structure, length and design

How to make a short pitch or demo video for investors: what to include, how long it should be and how to design it.

2 min read

Need an explainer or product demo?

Send me the details and I'll reply with ideas and a clear price.

Start a project All articles