An investor pitch video should be 90 seconds to 3 minutes and cover the problem, the product, the market, traction you can prove, the team and the ask. Keep claims accurate and numbers sourced, and design simple slides with motion so the story is easy to follow.
A pitch video is often watched before anyone replies to your email. It has to be clear and credible.
Structure
- Problem. Who has it and why it matters
- Product. A short demo or animated walkthrough
- Market. Size, with a source
- Traction. Real numbers you can back up
- Team. Why you
- The ask. What you are raising and what it is for
Length
Often between 90 seconds and 3 minutes. Shorter is easier to forward.
Design
Use clean slides, large type and subtle motion that reveals one point at a time. See kinetic typography explained.
Be accurate
Do not exaggerate numbers. Keep a note of the source for each figure.
Format
Make a landscape version for email and a vertical version for sharing. For help with a product demo section, see SaaS explainer videos.
Common mistakes to avoid
- Too many slides
- Unsourced numbers
- Burying the ask
Frequently asked questions
How long should a pitch video be?
Often 90 seconds to 3 minutes.
Should it replace my deck?
No, it supports it. Share the video with a short note and a link to your deck.
Can I include a product demo?
Yes. A short animated demo is easier to follow than a live screen recording.
Can you design my pitch video?
Yes. Send your outline.
Bhavesh Vaghela
Freelance video editor and motion designer in Rajkot, India. I make short-form videos, motion graphics, SaaS explainers, logo animations and AI video for clients worldwide.
