A Product Hunt launch video should be under about 60 seconds, open with what the product does, show the real interface and end with a clear invitation to try it. Prepare a short GIF or clip for the gallery and cut-downs for social. Check Product Hunt’s current guidelines before upload.
Product Hunt visitors scan quickly and compare many products. The video has to explain yours in seconds.
What to show
- The problem in one line
- The product in use, on real screens
- The result the user gets
- A friendly call to action
Length
Under a minute is a safe range. A 20 to 30 second version can be used for social posts and the gallery.
Editing tips
Use captions, large text and smooth zooms into the important parts of the interface. See UI animation for app promo videos.
Thumbnail and first frame
Choose a first frame that makes sense without sound, and a thumbnail with the product name and one benefit.
Cut-downs
Make a square and a vertical version for X, LinkedIn and Reels. See video aspect ratios.
Timing
Brief your editor at least two to three weeks before launch. See product launch video checklist.
Common mistakes to avoid
- Opening with a long logo animation
- Showing too many features
- Forgetting the first frame
Frequently asked questions
How long should a Product Hunt video be?
Under a minute is a safe range, with a shorter cut for social.
Should I use a screen recording or animation?
Animation is cleaner, and a short real clip can prove the product. See UI animation vs screen recording.
Do I need captions?
Yes, many viewers watch without sound.
Can you make my launch video?
Yes. See SaaS explainer videos.
Bhavesh Vaghela
Freelance video editor and motion designer in Rajkot, India. I make short-form videos, motion graphics, SaaS explainers, logo animations and AI video for clients worldwide.
