SaaS product launch videos

A launch film, a homepage hero video and ad cutdowns, planned back from your launch date.

Quick answer

Product launch videos for SaaS: a launch film, landing page hero and ad cutdowns made before your deadline. Examples include Lovable, Browserbase and Krater.

A launch gives you one moment of attention. A good launch video is ready before that moment, short enough to be watched, and reusable across the places the launch appears: the landing page, the announcement post, a Product Hunt listing, email and paid ads.

I plan the project backwards from your date. We lock the script early, I send a first version for review, and the cutdowns in other sizes follow from the approved master, so you are not waiting for formats on launch day.

My launch-style work includes explainers for Lovable, Browserbase and Krater AI, and a finance app animation for CashFish. They range from 30 seconds to just over a minute.

Who it is for

  • SaaS and AI teams with a launch date
  • Product marketers preparing a Product Hunt or landing page launch
  • Founders announcing a major feature or a rebrand

What is included

  • One master launch film, usually 30 to 90 seconds
  • Cutdowns in 16:9, 9:16 and 1:1
  • Captions so it works with sound off
  • A written timeline working back from your launch date

How it works

Step 1

Date and brief

Send the launch date, the one message and any screens or script.

Step 2

Script lock

We agree the script early, because every later step depends on it.

Step 3

First version

You review a full cut with time left for changes.

Step 4

Master and cutdowns

The approved film is exported in the sizes you need.

Questions

Four to six weeks before launch is comfortable. Shorter timelines are possible if the script is ready and feedback is quick.

Yes. I can provide a short film and a first-frame image sized for a Product Hunt listing, and cutdowns for the launch posts.

Scenes are built separately, so a changed screen or label can usually be updated without remaking everything. Tell me early which parts are still moving.

The launch date, the one message you want people to remember, your screens or designs, brand files and any script you already have.