E-commerce explainer videos
Friendly 2D animated explainers and UGC-style ads for online stores and marketplaces.
E-commerce explainer video animation: 2D explainers and UGC-style ads for stores and marketplaces. Examples include the Eyefoster eyewear marketplace.
Shoppers do not read how-it-works pages. A short animated explainer near the top of your homepage can answer the first question, what is this and how does it work, in under a minute.
My Eyefoster video is a 49-second 2D animated explainer for an eyewear marketplace. It shows the shopper path in order, with simple shapes and large type that stay readable in a small player and on mobile.
For paid social, I also edit UGC-style video ads, including AI-presenter formats that are clearly labeled as AI. The same project can yield a homepage explainer and several short ads.
Who it is for
- Online stores and marketplaces that need to explain how buying works
- Direct-to-consumer brands building a homepage or product-page video
- Teams who want paid-social ads from the same story
What is included
- Script and storyboard help
- 2D animation of objects, characters and scenes
- Captions, music and sound design
- Vertical and square cutdowns for ads
How it works
Brief
Send the products, the shopper and the one thing you want them to understand.
Storyboard
I plan the shopper path scene by scene.
Animate
Scenes animated in your brand colours, then sound added.
Deliver
A homepage film plus short ad versions.
