Work backwards from the launch date: reserve a buffer of several days, then allow time for review, production, scripting and briefing. Lock the script and product screens early, because late changes are the main reason video projects miss launch dates.
Launch dates do not move, so the video plan has to work backwards.
Start from the date
Mark the day the video must be live. Subtract a buffer of at least a few days for exports, uploads and surprises.
Block out the stages
- Review and approvals. Plan time for each round and for slower reviewers.
- Production. Animation or editing, depending on length and style.
- Script and storyboard. Approve these before design starts.
- Briefing. Send complete material in the first message.
What delays projects
- Product screens that change after animation starts
- Feedback from many people at different times
- Late voice-over or music decisions
Typical timings
Short-form edits are often quick, taking one to two days. A 60-second explainer may take several days to a few weeks depending on scripting, style and review speed. Ask your editor for a plan with dates.
Reduce risk
Freeze the interface, name a single decision-maker and agree the revision rounds in advance. See how long video editing takes and the explainer production process.
Common mistakes to avoid
- Starting the brief too close to the launch
- Leaving approvals until the last day
- Not building a buffer
Frequently asked questions
How long does a 60-second explainer take?
From several days to a few weeks, depending on scripting, style and how fast feedback arrives.
Can a video be rushed?
Sometimes, with a simpler style and fast approvals. Ask for what is realistic before you commit to a date.
What is the biggest cause of delay?
Late changes to the script or product screens.
Can you work to a tight deadline?
It depends on scope. Send me the date and details.
Bhavesh Vaghela
Freelance video editor and motion designer in Rajkot, India. I make short-form videos, motion graphics, SaaS explainers, logo animations and AI video for clients worldwide.
