Process & Briefing

How a video project runs: briefs, feedback, timelines, files and sound.

The six things to send your editor so the first draft is close to what you want.

The stages of making an explainer video, from brief to delivery, and what you need to decide at each one.

A simple method for writing video feedback so your editor knows what to change and why.

Typical timelines for short-form edits, explainers and motion graphics, and what makes a video take longer.

A checklist of the footage, brand files, scripts and references to send so your editor can start without delays.

How to choose music, voice-over and sound effects that support your message, plus licensing basics.

How to run video projects with an editor in another time zone using clear briefs, shared folders and written feedback.

How to work backwards from a launch date to plan scripting, production, review and buffer time for a video project.

How to plan videos for Middle East audiences or bilingual brands: right-to-left text, subtitles, voice-over, cultural review and versions.

How to prepare a product video for several languages: scripts, subtitles, voice-over, text layers and file management.

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