A simple edit can take days, an animated explainer a few weeks. The biggest factors are length, complexity, materials ready and how fast feedback arrives.
There's no fixed answer, but you can plan with ranges and the factors behind them.
Rough planning ranges
These are general ideas, not promises. Always ask your editor for dates.
| Project | Typical time |
|---|---|
| Short social edit from ready footage | A few days |
| Several short videos in a batch | About a week or more |
| Logo animation | A few days to a week |
| Animated explainer (60 to 90 seconds) | Two to four weeks |
| Larger or multi-video campaign | A month or more |
What makes it faster
- Complete materials sent at the start
- A finished, approved script
- One decision maker
- Quick, consolidated feedback
What makes it slower
- Waiting for footage or brand files
- Changing the script mid-project
- Many reviewers with conflicting notes
- Complex animation or 3D
Build a schedule
- Ask for dates for the first draft and the final.
- Add time for your own review. Reviews often take longer than expected.
- Add a buffer before any fixed launch date.
Rush projects
Fast turnarounds are possible for simple edits, usually at a higher price and with limited revisions.
How I plan
I confirm the schedule with you before starting and share an early draft so you can steer. To see how a project flows, read the production process.
An example schedule for a 60-second explainer
This is an illustrative plan, not a promise:
| Week | Work |
|---|---|
| 1 | Brief, script approval, storyboard |
| 2 | Style frames approved, animation begins |
| 3 | Animation, first draft |
| 4 | Feedback, revisions, sound, final |
Fast feedback can compress this, and slow feedback can stretch it.
Common mistakes to avoid
- Booking a launch date without a review buffer
- Starting without the final script
- Sending new materials halfway through
Frequently asked questions
Can a video be done in 24 hours?
A very simple edit might be. Complex animation takes longer. Ask about rush options.
Does a short video take less time?
Usually, but complexity matters more than length. A 15-second animated logo can take as long as a 60-second edit of ready footage.
Who controls the timeline?
Both sides. The editor controls production, and you control materials and feedback.
What is your usual turnaround?
It depends on the project. I confirm dates before I start. Tell me your deadline.
