Explainer video production has seven stages: brief, script, storyboard, style frames, animation, sound and final delivery. You approve the work at each stage.
Knowing the process helps you plan time and avoid surprises. Here are the stages of a typical explainer video.
1. Brief
You describe the goal, audience, length and where the video will run. The more detail, the better the first draft.
2. Script
The message is written and approved before any design starts. Changing words later costs more than changing them now.
3. Storyboard
A simple scene-by-scene plan shows what's on screen and for how long. You confirm the flow.
4. Style frames
A few designed frames set the look: colors, type and illustration style. Approving style first prevents rework.
5. Animation
The scenes are built and moved. At this point changes are possible but become more time-consuming.
6. Voice-over and sound
A voice is recorded or generated, then timed to the animation. Music and sound effects are added and balanced.
7. Review and delivery
You review the near-final version, request any last changes and receive the final files in the sizes you need.
How long does it take?
It depends on length, style and how quickly feedback arrives. Quick feedback is the biggest factor you control.
What you can do to speed it up
- Send complete materials in the first message
- Give feedback in one consolidated list
- Name one person who has final say
My process
I follow these stages for every explainer, and I share work early so you can steer. If you'd like to start, read how to brief a video editor or get in touch.
What you approve at each stage
| Stage | You approve | Why it matters |
|---|---|---|
| Script | The words and the order | Changing words later is costly |
| Storyboard | The scenes and timing | Fixes the flow before design |
| Style frames | Colors, type and illustration look | Prevents redesign |
| Animation | Movement and pacing | Final adjustments |
| Sound | Voice, music, effects | Last polish |
Roles in a small project
In a freelance project one person may write, design, animate and edit. In an agency these tasks are split among several people. Either way, ask who is responsible for each stage.
Common mistakes to avoid
- Skipping the storyboard to save time
- Changing the script after animation has started
- Sending feedback from several people who disagree
- Forgetting to ask for the sizes you need at delivery
Frequently asked questions
How many stages involve me?
Mostly the briefing and the approvals. You don't need to be present for the animation.
Can I start with a script I already have?
Yes. The editor will tighten it for timing and spoken delivery.
What do I receive at the end?
The final video in the sizes you asked for, plus extra versions or the project files if you agreed on them.
How can I speed up the process?
Send complete materials, name one decision maker and give feedback in one list. See how to give video feedback.
Bhavesh Vaghela
Freelance video editor and motion designer in Rajkot, India. I make short-form videos, motion graphics, SaaS explainers, logo animations and AI video for clients worldwide.
