To localize a product video, write a script that translates easily, keep text and voice-over on separate layers, use native translators for subtitles and voice, leave room for longer text, and name files by language. Plan this before animation starts.
A launch video for several markets saves money when it is planned for translation at the start.
Write for translation
Use short sentences and plain words. Avoid idioms and jokes that do not travel. Leave out text baked into images.
Leave room for longer text
German and French text is often longer than English. Design text boxes with space to grow.
Separate layers
Keep all on-screen text, voice-over and music on separate layers. Then a language change does not mean a rebuild.
Subtitles
Use native translators and check timing. Subtitles must be readable at normal pace.
Voice-over
Choose native voice artists, and give them a pronunciation sheet for product names.
Files
Name files clearly by language and version, such as `explainer_en_16x9.mp4` and `explainer_fr_9x16.mp4`.
Review
Ask a native speaker to watch the final video before you publish. For my own multilingual work, see my portfolio.
Common mistakes to avoid
- Translating after the video is finished
- Baking text into video layers
- Not checking translations with native speakers
Frequently asked questions
How many languages should I start with?
Start with the markets that matter most, and design so adding more is easy.
Are subtitles enough?
They are quicker and cheaper. Voice-over feels more local.
What file do I need for subtitles?
An SRT file is common. Ask the platform you use which formats it accepts.
Can you build multilingual versions?
Yes, from your translated text. See contact.
Bhavesh Vaghela
Freelance video editor and motion designer in Rajkot, India. I make short-form videos, motion graphics, SaaS explainers, logo animations and AI video for clients worldwide.
