Short-form & Ads

Hooks, captions, formats and ad creative for Reels, Shorts, TikTok and paid social.

Short-form & Ads

How to hook viewers in the first three seconds

Practical hook ideas for short-form video: what to show, say and write on screen to stop the scroll.

2 min read

Short-form & Ads

Captions for short-form video: style, timing and accuracy

Why captions matter, how to style and time them, and how to keep them accurate and accessible.

2 min read

Short-form & Ads

Reels vs TikTok vs YouTube Shorts: how to edit for each

How to adapt one short video for Instagram Reels, TikTok and YouTube Shorts, and what to check on each platform.

2 min read

Short-form & Ads

Vertical video safe zones: where to put text and logos

What safe zones are in vertical video, why they matter and how to test your layout before you publish.

2 min read

Short-form & Ads

How to repurpose a long video into short clips

A workflow for turning a podcast, webinar or interview into short vertical clips that work on social media.

2 min read

Short-form & Ads

Meta ads video creative: best practices

Practical guidance for making video creative for Facebook and Instagram ads: hooks, format, text, testing and compliance.

2 min read

Short-form & Ads

UGC-style video ads: how to make them well

What UGC-style ads are, why they work, how to script them and how to stay honest about what is real and what is produced.

2 min read

Short-form & Ads

LinkedIn video ads for B2B: format, length and editing tips

How to edit video for LinkedIn feed ads, with advice on formats, captions, hooks and testing.

2 min read

Short-form & Ads

Founder-led video content: how to edit it so people watch

How to edit videos where a founder speaks to the camera: pacing, captions, B-roll and motion graphics that keep attention.

2 min read

Short-form & Ads

YouTube video ads for SaaS: how to edit for skippable and non-skippable placements

Editing advice for YouTube ads for software companies: the opening seconds, length, captions and a clear call to action.

2 min read

Short-form & Ads

Webinar and event recap videos for B2B: turn one event into many clips

How to edit webinars, conferences and events into highlight reels, short clips and recap videos that keep working after the event.

2 min read

Short-form & Ads

How long should a short-form video be?

A practical way to choose the length of a Reel, Short or TikTok, with examples from real projects.

2 min read

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