To get more from a webinar or event, edit one 60 to 120 second highlight reel, several 20 to 45 second clips of the best moments, and a text summary for search. Add captions, speaker names and branded motion graphics, and publish within a week while the topic is fresh.
A recorded event is raw material. A few edits can keep it working for months.
What to make
- Highlight reel (60 to 120 seconds). The best moments and key takeaways
- Short clips (20 to 45 seconds). One idea or quote each, for LinkedIn and social
- A cleaned full recording for those who missed it, with chapters
Edit for the viewer
Add captions, speaker names and lower thirds. Cut dead air and technical problems. Use motion graphics for key numbers and quotes. See repurposing a long video into short clips.
Publish quickly
Release clips within a week. Link the full recording and add a text summary on the page.
Event promo
For the event itself, see my Weltrade event promo, a motion graphics promo for a company gala.
Process
Send the recording, speaker list and brand files, and I will edit the set. See short-form editing.
Common mistakes to avoid
- Posting the raw recording only
- Waiting weeks to publish clips
- Clips without captions or context
Frequently asked questions
How many clips can I get from one webinar?
Often five to ten, depending on length and content.
Do I need speaker permission to publish clips?
Get it in writing before you publish.
What should I send my editor?
The recording, speaker list, brand files and any slides.
Can you edit event videos?
Yes. See short-form editing.
