These are five videos from my own portfolio: Browserbase, Krater AI, Lovable, CashFish and an AI UGC video sales letter. Each is listed with its length, what the product does and the job the video is built to do, so you can see which format fits your product.
The five at a glance
| Video | Product | Length | Format |
|---|---|---|---|
| Browserbase | Cloud browsers for AI agents | 0:59 | Motion graphics explainer |
| Krater AI | All-in-one AI workspace for chat, image, video and audio | 0:30 | Motion graphics explainer |
| Lovable | AI app builder | 1:11 | Motion graphics explainer |
| CashFish | AI-powered finance, accounting, CRM and analytics platform | 0:50 | UI animation |
| AI UGC sales letter | Offer presented by an AI-generated influencer | 4:24 | UGC-style video sales letter |
Browserbase: explaining something with no screen
Browserbase gives AI agents headless browsers in the cloud. An invisible product needs a simple picture of the flow, and one plain-language definition of the term. Read the case study.
Krater AI: four tools, thirty seconds
Krater AI covers chat, image, video and audio. The video gives each tool one beat, uses glowing purple cards and kinetic text timed to the music, and cuts on the beat so nothing drags. A product with many features works best as one short story. Read the case study.
Lovable: a promise that needs to be believable
Lovable turns a description into an app. A transformation like that is easier to believe when you watch it happen, so the video follows the idea to the finished result. Read the case study.
CashFish: many tools, one connected story
CashFish combines finance, accounting, CRM, analytics and automation. The video uses a motion design system matched to the brand and the idea of everything finally connected, turning complex workflows into easy-to-follow sequences. Read the case study.
The AI UGC sales letter: a longer pitch
This 4 minute 24 second video pairs an AI-generated influencer, clearly labeled as AI, with motion graphics that carry each point. It shows how a longer pitch can keep moving. Read the case study.
What the five have in common
- One idea per scene, so the story stays easy to follow
- Short films, from 30 seconds to just over a minute for the explainers
- Key claims in large type, so they work without sound
- A clear last frame that shows the outcome or the next step
If you are choosing between formats, read explainer video vs product demo video and how long an explainer should be. To get one made, see SaaS explainer and product demo videos.
Frequently asked questions
Can you make a video for a technical product?
Yes. Browserbase is one example. I work from your docs or a script and check technical wording with you before animating.
How long are these explainers?
The four explainers run from 30 seconds to 1 minute 11 seconds. The AI UGC sales letter is longer because it is a different format.
Can I get shorter versions for ads?
Yes. A main video can be cut into 15 to 30 second versions in 16:9, 9:16 and 1:1.
How do I get a quote?
Use the contact form with the length, where the video will run and your deadline.
See it in practice
Examples from my own portfolio. Tap a video to watch it.
