To hire a motion graphics designer, match their portfolio to your style, ask how they work and which tools they use, and send a clear brief with references. Start with a short paid test project to check quality and communication before committing to a larger video.
Motion graphics designers animate text, shapes, icons and interfaces. Here is how to hire a good one.
1. Know what you need
Decide the type of video (explainer, ad, social, logo sting), the length and where it will play. A designer cannot quote well without this.
2. Review the portfolio properly
- Does the work match the style you want?
- Are the videos complete projects, or only short effects?
- Can you see work for similar clients or industries?
Watch two or three pieces fully, with sound.
3. Ask about process
A good designer can describe the steps: script, storyboard, style frames, animation, sound and delivery. If they can't, expect surprises.
4. Check the tools
Most professional motion work is built in After Effects, often with Illustrator or Figma files and Premiere Pro for editing. The tool matters less than the results, but it should be industry standard so others can open your files later.
5. Check communication
Notice how clearly they reply, whether they ask smart questions and whether the timeline is realistic.
6. Start small
A short, paid first project or a single-scene test shows how you work together before you commit to a bigger video.
7. Send a clear brief
Use the six-point format in how to brief a video editor and add two or three reference videos.
Red flags
- No complete projects in the portfolio
- Promising a very fast turnaround with no questions asked
- Unclear pricing or no written scope
Need one?
I design motion graphics for SaaS, apps, brands and events. See the motion graphics service.
A simple test project
A paid mini-project reveals more than any interview. For example, ask for a 10-second animation of your logo or one animated scene from a storyboard. Judge:
- Did they ask good questions?
- Did they deliver on time?
- Is the file organized and easy to edit?
- Does the movement feel considered?
Common mistakes to avoid
- Choosing by price only
- Asking for a style you can't describe, with no references
- Skipping the written scope
Frequently asked questions
Do I need a storyboard before hiring?
No. A good designer can help create one. A rough script and references are enough to start.
Will I get the project files?
Only if you agree on it. Many designers deliver final videos and sell project files separately.
How long does a motion graphics video take?
It depends on length and style. A short social animation may take days, and a 60 to 90 second explainer often takes weeks. See how long video editing takes.
Can you design and animate?
Yes. See my motion graphics service.
Where can I find a motion graphics designer?
Marketplaces such as Upwork show past work, reviews and job history in one place. You can also look at portfolios on Behance, Vimeo and YouTube, then message the designers whose style fits.
What should a good designer ask me?
Good questions cover your goal, audience, length, where the video runs, brand files and references. If a designer quotes without asking anything, be careful.
Bhavesh Vaghela
Freelance video editor and motion designer in Rajkot, India. I make short-form videos, motion graphics, SaaS explainers, logo animations and AI video for clients worldwide.
