Watch complete videos, check that the style and format match yours, look for clear storytelling and clean details, and ask what role the editor played on each piece.
A portfolio is the fastest way to judge an editor. Use this routine.
Watch with a purpose
Watch three or four videos from start to finish with sound on. Then ask yourself:
- Did the video hold my attention?
- Was the message clear?
- Did the pacing feel right for its purpose?
Check the fit
- Format. Do they make the kind of video you need: vertical shorts, explainers, product demos, ads?
- Style. Is it close to what you want, or at least flexible?
- Industry. Experience with similar clients is a bonus, not a must.
Look at the details
- Text that is readable and well timed
- Clean transitions and consistent motion
- Good audio balance
- No stretched images or visual glitches
Ask what they did
Many videos involve a team. Ask which parts the editor did: script, design, animation, editing or sound.
Look for range and consistency
A few different projects show range. A consistent standard across them shows reliability.
Beware of
- Only very short clips and no full videos
- Work that looks identical for every client
- A portfolio with no recent projects
Try a small test
If you like what you see, hire for a short first project before a larger one.
About my portfolio
My video portfolio shows full videos, vertical and wide, with the project type on each. Each wide project has its own page, such as the CashFish finance app animation.
A scoring sheet you can copy
Rate each editor from 1 to 5 on:
- Fit with my style
- Storytelling and pacing
- Polish: text, motion and sound
- Experience with my type of video
- Communication in early messages
Add up the scores and compare. Numbers aren't everything, but they keep first impressions in check.
Common mistakes to avoid
- Judging from a showreel with only quick cuts
- Ignoring audio
- Forgetting to check mobile playback
- Hiring based on a style that doesn't suit your brand
Frequently asked questions
How many videos should a portfolio have?
Quality matters more than quantity. A dozen strong projects can tell you more than fifty weak ones.
What if the editor has no work in my industry?
That's fine if their craft is strong and they ask good questions. Start with a smaller project.
Should I check reviews too?
Yes. Reviews on marketplaces show how the editor works with clients, not only what they produce.
Where can I see your work?
Watch the portfolio or read about me on the About page.
