Choose two or three reference videos that match the style you want, write one line about what you like in each, and say what you do not want copied. Clear references save a revision round and help your editor match your taste.
Words like "modern" or "clean" mean different things to different people. A reference video shows what you mean in seconds.
Pick two or three
One reference is limiting, and ten is confusing. Choose two or three that show different things you like, such as pacing, color and typography.
Say what you like about each
Write one line per video:
- "I like how the text moves with the voice."
- "I like the dark background and glow."
- "I like how fast the cuts feel."
Say what not to copy
If a reference has a style you dislike, such as a loud soundtrack, say so. This prevents wrong guesses.
Use references from your field and outside it
One reference from your industry shows the standard, and one from outside it shows a fresh look. Respect other people's work: references guide style, they are not meant to be copied shot for shot.
Add your brand files
Send your logo, colors and fonts so the style fits your brand. See what files to send your video editor.
Agree on style frames
Ask for two or three style frames before animation starts. They are the fastest way to confirm you and your editor see the same thing. See how to give video feedback.
Next step
Share your references in your brief and I will reply with ideas.
Frequently asked questions
Can I use a competitor's video as a reference?
You can use it to show style or pacing, but the new video should be your own work with your own message.
What if I cannot find a reference?
Describe the mood in three words and what the video is for. Your editor can suggest options.
Do references change the price?
They can, if the style needs more design or animation time. Ask for a fixed quote after sharing them.
How should I send references?
Send links with a one-line note on each, in the same message as your brief.
Bhavesh Vaghela
Freelance video editor and motion designer in Rajkot, India. I make short-form videos, motion graphics, SaaS explainers, logo animations and AI video for clients worldwide.
