Write the script, plan the shots, generate clips, select and fix the best ones, edit with captions and graphics, then check claims, labeling and exports before publishing.
This is the workflow I would use for a short AI-assisted ad. Tools change quickly, so the steps matter more than the software.
1. Define the ad
Goal, audience, platform and one clear message. Decide the length and the call to action.
2. Write the script
Hook, problem, product, proof, call to action. Keep it short, like in UGC-style video ads.
3. Plan the shots
List each shot: what appears, how long, what is said. A simple storyboard avoids wasted generations.
4. Generate the visuals
Create scenes, presenters or product shots with AI video tools. Generate several options per shot, because not every result will be usable. I work with tools such as Higgsfield and Kling for this stage.
5. Select and fix
- Keep clips that match the story and look consistent.
- Replace or cover glitches, such as warped hands or garbled text.
- Use real logos and text added in post, never generated text.
6. Edit
Cut to the script, add the voice, music, captions and motion graphics.
7. Check
- Are all claims accurate and supportable?
- Is AI content labeled where required?
- Do you have rights for every element, including the voice?
- Does it work with sound off?
8. Export and test
Make vertical and other sizes, then test a few hook variations. See Meta ads video creative best practices.
Need this done?
I handle the whole flow, from script to final files. See AI video and UGC ads.
A prompt-planning tip
Write each shot as a short description: who or what is in the frame, the action, the setting, the camera angle and the mood. Keep a shared list so each clip matches the others. Describing the same product consistently reduces mismatches.
Quality checks for every clip
- Do hands and faces look natural?
- Does the product look the same as in other shots?
- Is any text in the frame correct?
- Does the motion look smooth, with no flicker?
- Does the clip match the voice-over timing?
Common mistakes to avoid
- Generating too many clips with no plan
- Not saving the settings that gave good results
- Skipping the legal and platform check
Frequently asked questions
How long does an AI ad take?
Faster than a shoot in many cases, but selection and fixing take time. Ask for a timeline. See how long video editing takes.
How many versions should I make?
Start with three hooks and test.
Can I use AI for the voice?
Yes, with a licensed voice. See AI voice-over vs human voice-over.
Can you run the full workflow?
Yes. Send me your product and goal.
Bhavesh Vaghela
Freelance video editor and motion designer in Rajkot, India. I make short-form videos, motion graphics, SaaS explainers, logo animations and AI video for clients worldwide.
