Formats & Video SEO

Aspect ratios, file formats, software choices and video SEO for business sites.

What each common video aspect ratio is, where to use it and how to plan one video for several formats.

How to help search engines find and understand videos on your business site: titles, text, markup, sitemaps and page speed.

What After Effects and Premiere Pro each do best, how they work together and what it means when you hire an editor.

Which video formats and settings are safest for websites, YouTube and social platforms, and how to avoid common export mistakes.

Practical ways to add video to a business website while keeping pages fast, accessible and search-friendly.

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