Choose per-project pricing for one-off videos with a clear scope, and a monthly retainer when you need a steady flow of videos. A retainer reserves your editor's time and keeps style consistent, but only pays off if you will use the capacity each month.
Both models work. The right one depends on how often you need video and how predictable the work is.
Per-project pricing
You agree on a scope and a price for one video or a defined set. It suits launches, explainers and one-off campaigns. Costs are clear up front. The downside is that each new project means a new brief and a new quote.
Monthly retainer
You pay a monthly amount for a set number of videos or a block of time. It suits regular social content, ad variations and ongoing updates. The editor learns your style, and turnaround often gets faster.
Questions to ask about a retainer
- What exactly is included each month?
- What happens to unused capacity?
- How are urgent requests handled?
- How do we end or change the arrangement?
A sensible way to start
Begin with one or two paid projects. If the working relationship is good and you see regular needs, move to a retainer. See hourly rate vs project price for more on pricing models.
Common mistakes to avoid
- Signing a retainer before testing the working relationship
- Not agreeing what happens to unused hours
- Leaving turnaround times unwritten
Frequently asked questions
Is a retainer cheaper?
It can be, but the main benefits are priority and consistency. Compare what is included each month.
Can I cancel a retainer?
Agree notice terms at the start, such as a month's notice.
How many videos does a retainer cover?
That depends on length and style. Define a number or a block of hours in writing.
Do you offer retainers?
I can work on a regular rhythm for ongoing content. Send me your needs.
Bhavesh Vaghela
Freelance video editor and motion designer in Rajkot, India. I make short-form videos, motion graphics, SaaS explainers, logo animations and AI video for clients worldwide.
