MP4 plays almost everywhere. A transparent format is needed to place a logo over footage. GIF is a lightweight option for email and chat. Ask for the formats that match where you will use it.
A logo animation is only useful if it is in the right file for each place you want to use it.
The common formats
- MP4. The standard video file. Plays on websites, phones and in most editors. It doesn't support transparency.
- MOV with transparency. Lets the logo sit over footage or other graphics with no background. Common in video editing. File sizes can be large.
- WebM with transparency. A web-friendly option for transparent video on websites. Support varies by browser, so test it.
- GIF. Old but widely supported for email and chat. Limited colors and no sound.
- Lottie or SVG animation. Light, sharp, scalable animation for websites and apps. These require separate production from a video version.
Where to use what
| Place | Good option |
|---|---|
| Video intro or outro | MP4, or MOV with transparency if overlaying |
| Social profile video | MP4 |
| Email signature or chat | GIF |
| Website header | MP4, WebM or Lottie |
| Editing software overlay | MOV with transparency |
What to ask for
- The final video in MP4
- A transparent version if you will overlay it
- A version with and without sound
- Sizes for each platform
Supply a good source logo
A vector logo (SVG, AI or EPS) gives the cleanest result. See logo animation: what you get.
Check before you publish
Play the files in the apps where you'll use them, on desktop and phone.
Need one?
I make logo animations in the formats you need. See logo animation.
A delivery checklist
- Final video in MP4, with sound
- A silent version
- A transparent version for overlays
- A square or vertical version if you need one
- A GIF for email or chat, if needed
- A thumbnail image for your video platform
Common mistakes to avoid
- Using MP4 for an overlay and getting a black or white box around the logo
- Sending a huge file by email
- Using a GIF with a gradient and seeing banding
- Not testing on mobile
Frequently asked questions
Why is my transparent video so large?
Formats that keep transparency usually have larger files. Ask for a version sized for your use.
Can I put the logo animation on a website?
Yes. Use a lightweight format and don't autoplay with sound.
Can I edit the animation later?
Only if you have the project file. Ask before the project starts.
Do you deliver these files?
Yes. See logo animation and tell me where you'll use it.
Bhavesh Vaghela
Freelance video editor and motion designer in Rajkot, India. I make short-form videos, motion graphics, SaaS explainers, logo animations and AI video for clients worldwide.
